At work the other day, my coworker showed me his Flip video camera.
That thing is pretty cool. It is very tiny, about a little bit bigger than a cigarette box or similar in size to an ipod classic. He just pressed a button and recorded a video himself pretending to pick his nose. Hehe.
Anyway, there is a little USB mini-connector and you can plug the camera very easily into your computer and transfer the video. Wow. So quick and easy.
I thought it was a pretty cool gadget and really reminds me more of Clayton Christiansen's work on disruption. This little simple gadget is definitely a low end disruptor. It does not have half the features of most video camcorders but it is cheap and functional. I think it is opening the video recording market to a whole new segment of users who were not going to buy an expensive camcorder anyway. I think they are getting the non-consumers. Flip apparently has 13% of the camcorder market and has sold 1 million units.
Video demonstration from MindBites:
You can get a Flip Camera yourself at Amazon for $115.
