Friday, September 12, 2008

Lead Generation

I really like this blog post on lead generation and sales:
"1. Try what’s worked before. Look for patterns of success, ask your clients for advice and ideas on how they have been approached by other professionals (even your competition) to find out what worked and what didn’t.
2. Experiment and adapt. Some trial and error learning is inevitable as you try to master lead generation. Develop a plan and use multiple tactics.
3. Don’t let up. Be consistent. Try to do at least one lead generation thing every day, even if it is something small, that will help you get into a conversation with a prospective client. If you use calling, resolve to make an extra call a day before you leave. If you do networking, resolve to meet one more person at an event."