Tuesday, May 2, 2006


ShopWiki is a website that I noticed last week.

I think it's a great idea! The site is essentially a shopping guide / wiki which indexes everything that can be purchased online.

So part of the site is sort of similar to My Simon or Froogle in that it lets you do price comparison. Where I think the site takes off in comparison though is that there are wikis on the site where users can add information/facts on buying something.

When I first came across it, I sort of thought it was neat, but wasn't sure if I would ever use it. Then today I was thinking about making a purchase, but I wanted to do some research beforehand. Right now there's not really any single place to look to do research. If ShopWiki can be a kind of content aggregator of some sort, for example, linking to all the product reviews on a certain type of product and collecting information and putting into an easily searchable place, I think it could be really awesome.

Before people make a purchasing decision, they need objective information to figure out what they're going to buy. There's tons and tons of reviews and articles on things everywhere on the web, but right now they are sort of all over the place. Having one place to find information is really appealing. Also, the community aspect of sharing and people helping each other out is another awesome characteristic of this site.

Of course, they still need to build up their content, but it looks like team behind the site has pretty impressive Internet credentials. Let's see what happens with this site! I also think it's neat the company is based in NYC, home of tons of media/advertising firms.

Sorry if this sounds like a commercial, I don't know anyone involved with the site and just came across it on the Internet... I just think it sounds like a neat idea.